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While somewhat true, the capability is there to make this much more pervasive and subtle. Any recipe mentioning tequila can instantly become <insert brand> tequila.

Also don't limit your imagination to recipes. People googling car check engine codes will be recommended <paid advertiser> parts from <paid advertiser> websites which can helpfully be installed by <paid service center> nearby. I fear searching is going to get much uglier/noisier than it already is.