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by cooperadymas 1221 days ago
It answers right there in sentence 3 _why buy from Framework_.

> the handheld Steam Deck relies on the physically smaller but less common 2230 format. As a result, it can be difficult to find legitimate sources for larger capacity drives ... Since we order a huge number of Western Digital drives already, it’s relatively easy for us to add one more line item

> Sounds like they're just trying to cash in on a new market.

So, business 101? What's the problem? They're offering a legitimate product for a legitimate market trying to solve a legitimate problem they identified.
1 comments
krolden 1221 days ago
These are quite readily available from many other retailers and sometimes for even cheaper than $300. My guess is they had plans to release a 2tb storage module with these inside them but people aren't actually buying the 1tb modules so they decided to sell them for use in steam deck.

If business 101 is marketing to fanboys then I guess you're right.

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moelf 1221 days ago
>These are quite readily available from many other retailers and sometimes for even cheaper than $300.

    https://www.google.com/search?q=Western+Digital+SN740+NVMe+2230
where? Aliexpress and eBay?
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paulmd 1221 days ago
supply chain is king when it comes to purchasing flash, there are an enormous amount of fake SSDs and flash cards floating around.

if this one particular drive is the new hotness then yeah there will be chinese sellers knocking up stencils and packaging tomorrow, whoosh this 128gb drive is now a (checks label) 2TB WD SN740!

knockoffs and fraud not just permeate but practically saturate the supply chain for flash. if you don't know where it's coming from then it's not genuine, period the end. best buy, adorama/B&H, or other electronics retailers with a legitimate supply chain? sure, fine. but anyone that commingles inventory, especially amazon, and any sort of third-party marketplace, you're going to get a significant number if not majority of fakes.

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jzb 1221 days ago
Marketing to people who are eager for your wares is generally regarded as solid business planning, yes.

Maybe they did over-order and they're trying to sell to a new crowd. Again, that's kind of a good move if there's demand.

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cooperadymas 1221 days ago
> If business 101 is marketing to fanboys then I guess you're right.

Basically, yes?

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