[notafraudster]

I think people value the better SOC, but less incrementally year-over-year and more on the kind of upgrade cycle they're on. An iPhone 6S is absolutely still useable, and if you upgrade to a 7 it'll feel mostly the same, but if you upgrade to a 10 (or a 12 or a 14) you'll notice workflows where you get a real increase in fluidity and the same is true on a Pixel. I agree that battery failure and camera is likely what _drives_ the upgrade, mind you, but the better SOC brings collateral benefits.