[agotterer]

I believe the target market for this sandwich is larger than just vegan/vegetarian and should include the general health conscious crowd. I imagine there’s a number of people who don’t eat Chick-fil-A because it’s not healthy. This sandwich be a way to tap into that audience. I personally eat meat, but often eat veggie burgers and other plant based burgers because (most of the time) it’s healthier (and I enjoy the taste).

[stavros]

If you're health conscious, you won't eat deep-fried anything. It's not like deep-fried cauliflower is more healthy than grilled chicken breast.

[saaaaaam]

I don’t think many health conscious people would even be thinking of eating at this place. Highly processed white bread with unnaturally thick highly processed batter on a small amount of vegetable cooked in god knows what oil that has probably been heated so high it has hydrogenated and turned into trans-fat… it sounds like a glycemic insulin spike artery destroying nightmare death food.

[flir]

> glycemic insulin spike artery destroying nightmare death food.

I think I saw them in concert once.

[saaaaaam]

<3

[Spooky23]

“Conscious” doesn’t mean they know anything, but they think about it and will drop $7 for deep fired blended cauliflower.

[agotterer]

Thank you for adding this. I should have included this in my original comment.

These fast food chains are using the meatless options as a marketing ploy for people to believe there is a healthier option. It likely is healthier than the 840 calorie fried chicken with fries, but that doesn’t mean it’s healthy.

People like to believe they are health conscious. That’s why they order a 1200 calorie salad when they go to Apple Bees.