[dmitriid]

They did. It's called Thunderbolt.

Then they were literally the first to go all in on USB-C in their laptops.

And the world (well, HN) loudly complained every single time.

[ginko]

Thunderbolt isn't an open standard.

[dmitriid]

Define "open".

Thunderbolt 3 spec was released to USB-IF in 2019 as a royalty-free standard.