[geocar]

That's exactly what marketing is.

Your customers want to get leads/traffic and convert them into sales, and you're promising you can make "marketing" that does this, so show them by creating that "marketing" that gets them in your front-door.

What do those small and medium businesses do, and how can you help them make more money? That's what they want to know you know before hiring you to help them with that.

Something to think about: Being good at B2B means you can get really good at B2B, but focusing on B2C customers means you still have to be good at B2B because of who you're selling to.

That being said, it can be easier to break into B2C... My thinking is B2C customers tend to have lower expectations perhaps because they don't have to (necessarily!) be good at B2B...