OP here. You are absolutely correct. I'm in a rural part of Norway which is nicknamed "Norges matfat" (which translates roughy to "Norway's dinner plate"), because of how so much of our produce comes from here.
Moreover, I'm not exactly a company, but just one guy doing this in his free time. My day job is at a software company called Grensesnitt (check it out: https://www.grensesnitt.no)