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Yes, at least in the past, Google has taken into account intent when it comes to cloaking, letting some big sites get away with it and still rank well in serps. However, I can see how your initial suggestion of showing full content to Google, could be viewed as solely for preserving rankings in an artificial manner. As an example of cloaking, some News Sites let Google index all their pages, while requiring actual users to login/register to view it. Typically, if the user has a Google Referrer, they can view the page one time for free and then need to login/register to view anything else. Visiting the page directly or with a non-google referrer shows a register/login page. New York Times was one that does(did?) this. I stopped visiting them when they started. I think Washing Post, or one of the posts, was doing it too, as well as a number of other sites. Experts Exchange used to basically be the same way, although I think they are doing it differently now, and they were slapped by Google a long time ago for cloaking, so changed to a different method of cloaking... |