[xp84]

Sorry, I should have guessed that wasn't accurate. But like, surely after they stopped doing any investment in the platform, didn't it start to generate profit easily? How could reselling AWS resources with a premium UI not be profitable?

I just imagined Benioff going "Cool, we can buy this and continue to collect the checks every month, while not developing the UI or integrating it in any way into our business." Basically the same thing they did with Exact Target.