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by sheepybloke 1229 days ago
If I remember correctly, they brew and freeze the coffee quickly with liquid nitrogen to keep everything incredibly fresh. I believe James Hoffman took a tour of their facility and has a good video on what makes them different. I was a subscriber for a bit, but it personally is bit more expensive if you do have the equipment and the time.
1 comments

Why freeze it? It needs a few days to off gas after roasting.