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Cold calling is a numbers game - better suited for larger orgs with a defined process for driving prospects down the funnel. Not ideal if you are independent.

Your best bet is referrals - from family, friends and especially colleagues in the industry. Make a list of folks you know who may be in some position to advocate for you, then call those folks up and ask them for help. Make sure you are able to clearly articulate the services you are willing and able to offer in a way that makes it easy for them both to understand and share with their contacts.

In the meantime, do some thought leadership - start a blog or do a series of videos helping folks in your area of interest while demonstrating your expertise. Post links to them on LinkedIn and anywhere else your prospective customers are. Don't be afraid to give away "secrets" - most are more willing to hire someone who knows what they're talking about rather than trying it themselves.

Make sure everything you put out there - emails, blog posts, videos, etc. - show how folks can get a hold of you. It can be as simple as including your URL prominently.