[nkozyra]

To be fair, I don't think the two things would happen concurrently.

I have, in fact, seen this exact scenario!

I don't think it's likely, but losing a domain is a small price to pay if that were potentially a goal.

[throwanem]

Sure, it makes sense to start with the friendly conversation and escalate to a C&D if that proves to be needed.

Deliberately infringing someone's trademark with a domain name seems to me like a dicey way to look for attention, though. But hey, "it's a bold strategy, Cotton, let's see if it pays off for 'em."

[nkozyra]

I hear that. But I don't think there was malice intended here. That won't stop a C&D, but it is more likely to keep the conversation open.