[mschuster91]

> I can't imagine even the prosumer market would use Davinci, let alone get excited about plugins for it.

For what it's worth: DaVinci has both a free and a paid version - and the paid version is not even 300$. If you're an indie filmmaker or hobbyist, it's certainly a better offering than a Premiere Pro subscription unless your muscle memory is trained too hard on Adobe tooling.

> and I can't imagine non-film folks would fall into any useful target demographic for them, even accidentally. My guess is they're hiring developers.

Many tech people have to deal with video shit at some point in their career - it helps to at least know some basic cutting to make a screen recording for a tutorial way better for the viewers.

[camtarn]

Yep, this. We used DaVinci Resolve to cut together a music video for a little between-friends contest, and for some tutorial videos. It's way more than I could even dream of needing, and it's pretty heavyweight, but I found the other free alternatives just didn't work well for me.

It's a lot like how people might use Photoshop both for heavyweight professional graphic design and digital art, and also for making silly mashup pictures for Reddit, except they don't even have to pirate it!