[brador]

It's called a marketplace. They bring people with "stuff" together with people with "money". That's the business concept, not production, not advertising, not selling webspace for 4 pages as this article suggests.

Is it a scam? no, not directly. The scam "sellers" on kickstarter take 6-months to a year to be found out, at which point, few people care if they get their product or not, and since their is always the implicit understanding that some of the kickstarter projects will not deliver, few complain.

Hence, yeah, kickstarters customer base is ripe for a good scamming and you'll likely never be called on it. Free money.