[vineyardmike]

Because they pay for servers and engineers for a product that they don’t charge for. It also doesn’t help sell phones when only 15% of users use it at least daily:

https://www.statista.com/statistics/696740/united-states-vir...

[sebzim4500]

I find it incredibly hard to believe that a feature that 15% of users are using every day is not helping to sell phones.

[microtherion]

Apple has something like 2 billion devices in use out there. 15% of that would be quite nice: https://www.fool.com/investing/2023/02/03/why-apple-stock-wa...