[boeingUH60]

> They are concerned that young people are not drinking as much as before, not the other way around.

That's a dark concern to have :(

[arcturus17]

They're concerned about profits as any capitalist enterprise is, but if it makes you feel any better they are trying to innovate and find new revenue streams (ex: in digital technologies related to lifestyle and events - that's how I was involved with them), and not necessarily getting more young people to drink.

[adonovan]

The alcohol industry would collapse almost overnight were it not for the top 5% of heavy drinkers. So much for “drink responsibly”…