[ryguyrg]

Agreed. But how many executives will agree to take these fine-grained actions to achieve value from the data? How many data teams are able to build up a strong-enough argument to convince them?

I've worked on many product-led-growth initiatives in the software industry. The software industry is probably the biggest 'believer in data' there is -- many scientific-forward minds who understand the value. However, even in the software industry, it's really hard to convince folks that if you make 5 improvements that net 1% conversion gain each, you can dramatically improve revenue.