[dylan604]

The Super Bowl was for years the single most watched thing on television hands down, so companies paid truck loads of cash to get an ad in front of those people. It then became a thing where the ads were so different in so many ways compared to something during normal programming. It was advertising's annual moon shot.

It would be interesting to know if the ad companies did underground campaigning to get the hype of watching commercials as much as trying to make interesting commercials. You know, pre-algo generated feeds. Now, you can see the ads days/weeks in advance of the game rather than a big secret reveal during the game where you might still miss it.