[swatcoder]

For decades, it was an opportunity for ad agencies to premiere their most ambitious and high-production-value works to an enormous, engaged audience.

While ads are tiresome in general, it's ultimately still an art form that invites some very talented people to contribute to it and benefits from a stupid amount of money. Superbowl ads are as hit and miss as any other short film work and are subject to commercial conceit, but could often become a powerful experience to share with tens of millions of people.

As attention gets more diluted, this becomes an increasingly less ripe opportunity and doesn't warrant quite the same ambition as it used to. But there's nothing "strange" about it historically.

[Krasnol]

I like how your comment about ads is so good that it seems like an ad for ads.