[Moose_the_Goose]

Because it's not just 1 streaming service anymore it's 2-3 or more depending on what content you like. Most people I know that don't share an account stop their subscription a few months at a time and renew when they want to catch up on content.

[AlotOfReading]

It's not hard to imagine streaming companies adopting various enterprise strategies like backpay charges to punish intermittent accounts once the services reach market saturation.