[arcturus17]

I freelance and hire other freelancers. There is a meta-job in managing business, and more importantly, selling, which I think that many people with an average intelligence and EQ would be able to do and eventually make the same or more than their jobs.

But most people won't have the appetite for risk, or the will to spend about ~20% of their time selling (constantly) to make sure that the pipeline grows in volume and margin.

[boringg]

Add to that many people really don't like selling themselves.

[arcturus17]

I don’t think that’s a massive problem - you can get away without ultra-personalistic selling and focus the sales attention on your product/service and USPs. In my experience, what most people (myself included when I started) are horrified of is selling, period. Particularly cold outreach which you might not need in very specific contexts, but of which there will be a sizeable need in many others.