[capableweb]

> Their branding and wording makes it look like they are

Because the website is blue and mentions "European Union"?

It doesn't say anywhere that it's a official EU project, nor does it contain some of the famous "banners" that EU projects usually have in the footer to show their grants/funding, nor is it on a official EU domain.

Clearly a not-EU project from first glance.

[simongray]

It seems like they went through enough trouble to ensure that the page is translated into the official languages of the EU which is usually only something you see on EU websites. For that reason, it does appear official'ish at first glance.

[capableweb]

Maybe something is wrong in my browser, but changing the language just changes the tagline at the top, the rest of the body remains untranslated (English), except for French (founders are French) which translates the entire page.

[layer8]

They are crowdsourcing the translations. Most is still untranslated, only French is fully translated: https://crowdin.com/project/dns0

[nemoniac]

Actually my impression is that they have done a good job of targeting the EU market and its languages without suggesting that they have any official connection to the EU. There's neither a flag nor a logo and the background blue is, to my eye at least, not the azure of the EU flag.

(Although curiously they call their background colour bg-european-blue in their CSS.)

[leohonexus]

I don't live in the EU (nor the Americas for that matter) so I'm speaking from first impressions of browsing the site.

[simongray]

I live in the EU and I agree with your first impression. They definitely tried to pass as a typical EU website.