[zeptonaut22]

This blog post is a bit of an apology note.

When I first graduated from college, I thought of marketing as a tool for people whose work wasn’t good enough to stand on its own.

Years down the road, I realize that many of the engineers at Google whose work I knew best… well, I knew about them because they were excellent marketers of their work too. Knowing the first 10% of marketing was a lot more likely to move the needle on my impact than learning another 1% of engineering, which was in fact a lot more difficult anyway.