The incentive to what, be an unpaid content creator for Google? Search results lead to sources which land users on the content creators "property". Chat results, especially based on what we see right now, won't do that.
How can you call garbage SEO websites 'content creators'? I think we'll be better off with websites which spread knowledge for the sake of spreading knowledge. Down with ads and low quality copy-paste sites.
So everything being done for free except for Google taking all the profits?
Are you kidding me?
People need to make a living, creating good content isn't easy. Sure a few folks do it for free, but wholesale trying to kill off everyone who does it by making it financially non-viable is long term idiotic. What are you going to train on once everyone stops writing or letting your scrape their data to train from?
Search engines scraping your content is an agreement that they can look at it and use it, and send you traffic if it matches well with a user. Why would anyone subscribe to a deal that there is literally zero benefit except training some AI which will repurpose your knowledge.
People making a living is great ofc. People making a living off of copy-pasting content and ruining the search experience is clearly not useful and that is the only point I was ever arguing for.