[seanw444]

Something that's reminded me of this: the ongoing hunt for the original "Jeff the Killer" image. Nobody can find it, despite deep digging and lots of time spent. Even content linked to a "viral" internet story is hard to come by.

[fluoridation]

Ironically it may be hard to find precisely because its edit got so massively replicated. Thus we can conclude that the most effective way for something to get lost on the Internet is to shift all discourse related to it onto something that will become much more popular.