[opinali]

ChatGPT is a pure conversational model, while Google can integrate this into a vast knowledge model to work with actual facts. (Just speculation; Googler, but no inside info on this.) Of course, as Microsoft adds ChatGPT into Bing they should also integrate it into the rest of their search stack. This will be an interesting horse-race to watch since it won't be just the AI models but also a massive amount of secondary infrastructure for desired outcomes with content safety (no erotica or nazi pamphlets on demand), IP protection (no plagiarism), political and cultural sensibilities, disinfo, and a ton of other problems.