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by natch 1226 days ago
> For all that people like to bag on Google recently, Google has worked harder than anybody on this.

Oh come on. Back when they first built Gmail, maybe sure.

But in the last 10 years or so? They’ve been totally ignoring the fact that they categorize their own non-marketing non-spammy emails, specifically requested on specific non-spammy topics by the user, generated by Google, and sent by Google, as spam. I don’t think they have worked harder than anybody on this. Snacked harder, maybe.

1 comments

For advancement and adoption of standards to help combat this stuff, yes they have indeed. Yahoo as well.

Most other companies seem interested in selling band-aids to repeated cuts than preventing the cuts in the first place.

But there are still no truly widely used standards to ensure emails are actually from the claimed sender. Many of the most popular phone-based email apps (including Google's) don't even show the from/reply-to addresses by default, and often make it hard to determine what URLs embedded links refer to.
Verifying they are from the actual domain is a huge step in the right direction though.

Beyond that, there’s still plenty of work to do but the surface area covered by wide spread DMARC adoption is huge.