[Zetobal]

No, it's mainly positive for us in advertising right now. Beforehand most pitch presentation were hastly thrown together with photoshopped stock images, stolen moods and quickly drawn illustrations. Our own trained stablemodel took away nearly all of the time constraints and you can now present the work how you actually want it to look and feel. That results in better briefings for directors/photographers/illustrators. Stable art is not ready yet for real high end production and I guess it will take another 3-5 years until we are there. Now we can just do what we did before,"photobashing" but in a more effective way.