[zo1]

At this point I don't even know what is "real" about a job posting vs copy-paste boiler plate that the poster/team/HR-person included. I assume it's all crap except for some portion of the required qualifications or experience. You really have to read between the lines, and if I'm just firing off CVs, then I couldn't be bothered to put effort into deciphering your HR-departments specific "hip" way of describing the job that they think is unique but is really just muddying the waters and wasting everyone's time.

tldr: I'll start paying attention to job postings when they stop including vague non-sense like "must be a team player", "should thrive in an energetic fast paced environment" and "be a go-getter".