| It is not breaking the ad-based model—it’s breaking open information sharing culture as we know it. Yesterday: 1) You do research, you publish a book, you write some posts. 2) People discover your work and you personally, they visit your posts and subscribe to you. 3) You have an opportunity to upsell your book and make money on ads to sustain your future work; more importantly, you get to see traffic stats and see what is in demand, you get thank-you emails and feel valued. Tomorrow: 1) you do research, write posts, publish a book, 2) it is all consumed by a for-profit operated LLM. 3) People ask LLM to get answers, and have no reason or even opportunity to buy your book or know you exist. What exactly are the incentives to publish information openly in that world? (Will they even believe you if you say you’re the one who did the niche research powering some specific ChatGPT answer, in a world everyone knows that you can just ask an LLM?) |
Tomorrow: 1) you do research, write posts, publish a book, 2) it is all consumed by a for-profit operated LLM. 3) People ask LLM to get answers to some related question or interest 4) They ask the LLM for a list of recent books that go in depth on the topic or are in the genre etc. 5) Your name comes up in the list 6) Goto step 2 from Yesterday