[jodrellblank]

> “Can this start breaking the ad-based model of the internet, where a lot of sites rely upon the ad income to run servers?”

We can only hope. It’s unfair to someone that my browser can ask your server for a page, I see an ad for random bullshit nobody would ever care about, and money changes hands behind the scenes and that counts as an economic transaction which boosts GDP. It’s unfair (in my favour) that I can piggy back off this to get things for free.

And when I say “someone“ I suspect “everyone”. Sadly spending money advertising “Yorkshire woman finds guaranteed way to win on the horses” doesn’t seem to have caused anyone to run out of money and have the whole thing collapse yet. And it’s unfair on real small businesses with products paying for adverts which people don’t see or are clicked by bots or are misreported and all they can do is throw money at Google and Facebook and hope.