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I understand it's the general strategy, and it's pretty obvious at this point that doom articles get clicks, so they sell ads - but, do those ads work ? I've been adblocking for years, and I barely shop except for food, so I'm not sure I'm the target anyway. I get this one ad on every YouTube video, and, no, I'm not renting a holiday house, sorry, so, not a great investment either. I've always add this nagging feeling that since ads have becomed so much online, and so much "in the background", as opposed to tv and radio that did not let you do anything but watch/listen to the add, the efficiency must be harder to measure. But then, is anyone measuring how effective an add is (in terms of sales ?) You assume they would, but then, you remember the kind of ads they run, so maybe they ARE dumb enough to measure a bad proxy (how many eyeballs saw the thing) instead of the variable (how many more units did we sell.) |