[tluyben2]

This is where the most money is made; the structure is now and has always been before (at least since I have been old enough to notice it for the past 30+ years):

1. Make a product that gets some traction (make some noise, get some fake or real income)

2. Write, make videos, courses and products around and about how 1 became such a success and how someone can repeat this in 5 easy steps (which are pretty generic) and sell this for no, not $547, not $257, but a one time low of $167.

Number 2 vastly overtakes 1 in revenue immediately, but you need more 1 products to fuel the (sometimes snake oil) business of 2. So every new hype, you make a 1 product, use your list from the previous 2 product to make traction for 1 and repeat the cycle. Make 100k to a few million$ every cycle and keep an eye on ‘the next thing’ to make sure you are ready and early.

Many ‘open startups’ made (much) more money selling these 2 course/book products than what their startup actually tries to do. People want to make money doing nothing, not buy a subscription to your revolutionary ai powered todo app.