[bruce511]

Can you define what pricing you are getting? And what you think appropriate pricing would be?

Obviously one would need to do due dilligence, there are a lot of factors that matter, but given that you are just reselling, and given that you are making around 20k a year, and given that your site is so easy to duplicate, I would not expect value to be terribly high.

I'd guess somewhere around the 2x profit mark, perhaps 40k,but that could come down quickly if there are factors you are not mentioning.

[maniargaurav]

Thanks for clarification. This is would be really helpful to understand the pricing. Is there any tool available that would calculate the price?

[bruce511]

Pricing businesses is not really in the realm of tools because each business is different.

Generally speaking when you sell a business you are selling future profit. So the buyer puts up capital, and figures out how much return they get. They factor in things like effort required, future length of the business, barrier to entry, and so on.

From your description you have something that requires little effort, but which equally has a short life span and is easily duplicated. So worth something, but not a lot.

But I'm assuming a lot of things you didn't really say.