[aport]

I pay for way more streaming services than I should but unsubscribed from Netflix years ago and started sharing a login with extended family. Even though I have access to it I rarely use Netflix. The only thing I remember watching in the past year is The Sandman. Almost every interesting new show or old movie is available on a different service. I wonder if this is the beginning of the end for them.

[jfengel]

If you're not paying for it, and not watching it, they don't much care that you're not going to subscribe.

They'd rather have you subscribe, and will continue to produce stuff that they hope will attract you. But they're aware that there are numerous services and they're going to have to share your attention (and your dollars).

It's "the beginning of the end" only in that they're not expanding any more because pretty much everybody on the planet has one or more of these services. It shifts from an expansion policy to a maintenance one, where people will probably jump from service to service, and continue to hope that they'll hit on that blockbuster show that causes people to want to pick them.

That's not unique to them. Everybody is in the same boat. Expect a similar course from other providers.