[nickpinkston]

Great link - I think that this can be used as a mild form of coercion. However, in this case I have to object more to the target than the method. Developer tools, as mentioned above, can certainly be used to improve the world by making it easier to develop - sure.

My main gripe is with startups that make something that is a net-negative to society - which I'd argue Zynga, et al. are actually doing - just sucking money out of society. I don't care if people use it and like those games. Why not make educational games more addictive instead - easier said than done I know.

I think it's wrong to sit back an tell everyone the your choice of project is irrelevant to your social impact - it's irrefutably not!

[jiggy2011]

By that token you could say that any passive form of entertainment is bad , from movies to sports.

There's value in helping people to relax I guess.

[chc]

Not really. Most movies and sports aren't carefully crafted to induce psychological addiction like many Zynga games are. Zynga will actually make games less fun and less relaxing if there's some set of people who will be driven to play more (even if they don't seem to be enjoying it much) because of the changes.

[jiggy2011]

Is Zynga different in this regard? They design their product so that people want to keep playing it , in the same way that a TV serial will end an episode on a cliffhanger in order to get you to watch the next one. Sports also encourage you to emotionally invest yourself in a particular team and create long term stories (leagues etc) so that you will continue spending money.

[potatolicious]

There's a difference between, say, pay-per-view football and Farmville, which has more in relation to slot machines than video games, movies, or TV shows.