[Generic_Name]

Yes, if you're going to try to make money by scamming people, obviously you're going to try to seem as legitimate as possible. And they are not necessarily trying to "promote google initiative." According to the transcript, they have you come into their office and presumably sign up for their hosting after they developed the website. All they have to do is throw up a couple signs in their office that say google and no one is going to know the difference.

edit: i'm also not saying google is NOT behind it, im just saying wait to hear all the facts.