[elderbarry]

You get a free personal subscription which can be used on up to 5 machines that you personally own.

Canonical are letting home users, community, power users and small businesses benefit free of charge from the extra security work that much larger enterprise customers had asked for, and funded. If Canonical made it free for the large enterprises, they would stop funding it and we would all lose the best and broadest security coverage in the market. Also, the Canonical security team has grown a lot to do this work, so the security coverage of Ubuntu ‘main’ which has always been there is now even better.

So this is pure win for you, me, and everybody else on Ubuntu too.

If you don’t change anything, you get more free security fixes in Ubuntu than any other Linux you could pay for, for 5 years, and that keeps improving as more big companies use Ubuntu Pro. With a free subscription you get personal / small biz coverage that’s miles better than any other enterprise offering. And if you are a large business, Ubuntu Pro is an incredibly cost-effective way to get full coverage and things like FIPS and FedRAMP coverage while letting your developers use any of the tens of thousands of Ubuntu packages. It’s 3-4% of the cost of the cloud VM, a total no-brainier for any CISO.

There is a reason the fast-moving companies are building new stuff on Ubuntu.

[kennu]

That's all nice, but I have more than 5 machines, so there doesn't seem to be a well fitting pricing option for this kind of home power users.