[adunsulag]

There's always a nuance, and I laugh when people tell me 'this is relatively simple'. It often seems like it can be done with wordpress but if the client is fixed that the app MUST function in a way that wordpress doesn't accommodate... well then the costs go up dramatically to rebuild some form of wordpress but not using wordpress...

I often like to present things in terms of costs alternatives to my clients. IF it MUST be done with that feature it will cost X dollars to build it that way. If we remove that feature or do this alternative approach we can bring the cost down to Y where Y is much cheaper. It takes a good technical person who is business minded to be able to see these win/win scenarios though. 99% of the time people choose the cheaper option when they find out it can be done for 10K instead of 50K.

Its one of the reasons why you need a good technical cofounder who is ALSO familiar with business strategy to be able to choose from alternatives instead of doing whatever the business guy insists has to be done.

[luckylion]

Sure, complicated things can increase costs, but my impression is that a lot of the apps don't need to be "real apps", because they don't do anything mobile specific, they could be a webview + Wordpress because they're delivering content managed in a CMS, and plenty of them don't even work in airplane mode.

A company I work for just bought another company and I was asked to help them on their feet with their website. It's pretty much a standard Wordpress with a custom theme and maybe 300 lines of custom code in plugins. Their agency billed them north of 50k euros. I can tell they got ripped off because there's just nothing there that could conceivably take anywhere near that much work. I have little insight in the app-making process, so I can't tell if everything is just super complicated or app agencies just say "okay, this should be about 50 hours, let's quote 500 hours in case the client changes their mind on some details".