[GrooveSAN]

They previously had to make their whole « internal processes » (for lack of a better term) remote-friendly, which wasn’t probably the case back then. When you build a physical-first team, your documentation, your newcomer-induction trainings, your typical way of sharing and bonding, those will all be relying on physical presence. That makes onboarding of full-remote colleagues terribly challenging, « doomed to fail » I’d even say. Being remote-friendly is an important effort that requires you to actually become remote-first. And this effort is only considered, started and approved by executives now that the global context has totally changed because of COVID. At least in the tech industry, there’s no coming back, and people at the top of the company, even if fighting on some details, are totally getting that.

So yes, my analysis is that, because of those fundamental « remote-friendly » changes, companies embracing the new normal can compete in a larger pool, which offers opportunities as well as challenges. Companies - in the IT domain - fighting this trend will only make their life terrible and eventually abide by the new rules (hey Apple! :))