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I was just searching for an old friend of mine who's last name happens to be a substring of another common last name. I tried everything, quotes, + signs, - signs, middle initials, middle names, cities we lived in together, etc. Every single returned link after the first 3 had the superstring version of the name and not the correct name. It turns out that this returns endless results for a fairly well known singer, not my friend. So now did I not get the results I was looking for, I got tons of results that were objectively wrong. Then suddenly, about 6 pages into those results, I started getting ones for the correct last name, but now the first name is a mess. This happened on Google, DDG, Baidu, Sogou, Haosou, Dogpile, the current Yahoo search, Bing, and to some extent on Yandex. Naver was worse, Daum totally worthless with incorrect results. Utterly worthless. The thing is, my friend's name is surprisingly fairly unique, there's probably less than 20 people in the world with that specific name. It's like the search engine's desire to fill the screen with worthless garbage results has overpowered the need to supply the 2 or 3 that are actually correct, even if the quantity is a little disappointing. |