[KMag]

There are known link structure metrics besides PageRank that both scale better and are harder to game, though I'm not sure how their effectiveness in ranking compares to PageRank in the un-gamed case.

I used to work on Google web search indexing, almost 20 years ago, and (1) it has been public knowledge since around the time I left that PageRank was just one of a plethora of ranking signals going into the Learn To Rank page ranking ML and (2) I strongly suspect that PageRank itself has been replaced by a somewhat similar reverse link weighting algorithm.

I strongly suspect that something roughly PageRank-like is still there deep in the bowels of ranking, and due to the non-linear nature of ML, its importance probably varies greatly page to page.

[georgehill]

>There are known link structure metrics besides PageRank that both scale better and are harder to game

Any examples?

[KMag]

For one, the TrustRank paper discusses some variations on link structure ranking, some of which are less computationally intensive than PageRank for incrementally updating. Back 20 years ago, Google News and the more frequently updated web pages would have an incremental estimated PageRank patched in for updates that came faster than PageRank was re-calculated.

https://en.wikipedia.org/wiki/TrustRank

[georgehill]

Thanks, this is new to me.

paper link:

http://ilpubs.stanford.edu:8090/770/1/2004-52.pdf

[taubek]

Did you see the news that has been published today about Yandex? Maybe there is something that could be interesting to you https://searchengineland.com/yandex-search-ranking-factors-l...