[gojomo]

Separate from contractual issues, the cost in terms of lost revenue for Google would be enormous. I suspect Google would have more of a positive effect donating a day's profits to the right organizations/candidates.

This 'race-to-imagine-the-most-widespread-blackout' can make people giddy, with thoughts of solidarity and grand symbolic gestures. But giddy is not necessarily effective or lasting.

Shoot for an obtrusive anti-SOPA Google doodle – with links to both examples of government-takedowns gone-mad worldwide, and ways to fight SOPA. That'd make more sense (and might convince more 'normals') than a showy bit of profit-destroying self-flagellation.

[bfung]

a monetary payout to stop SOPA doesn't really work in the long run. It promotes the behavior we have today where the most money wins (usually), and doesn't disincentivize future attempts.

I agree more with the doodle idea, or that every click to a search result brings up a modal dialog with a "contact your congress members" button.

[drivebyacct2]

I certainly am not giddy about reddit being down for a day, or the thought that HN, Google or Facebook would follow suit. For me, it's desperation.