[fred_nada]

Well they must have missed a week.

Search for cars while you are opted-out of personal search. You will see the Google+ Ferrari page on the right. Is that really what people want to see? The normal Ferrari website isn't anywhere in the top 100 organic results, but yet Google's extensive user research team decided that is what people wanted to see on the right hand side. Or did they put that there because it benefits them.

[timcederman]

Well, they obviously didn't skip a week, and making snarky comments like that misses the point. Whatever testing they did, and the way they interpreted it, meant they were happy to go ahead with the implementation you see.