[neop1x]

It is not just about AppStore fees but also about the fact that you are forbidden to use any other store to buy/download apps from and you are forbidden use any 3rd-partty payment processor for payments inside your app. They force you to use their systems with 30% cut. That feels anti-competitive quite a lot!

[Closi]

Well that's presumably why Apple will allow sideloading in the next version of iOS.

(i.e. in an effort to demonstrate competitiveness)