| Interesting point, I should have made the distinction on company size. Most of my knowledge comes from speaking to early stage DevRel. I hope I'm not being disingenuous. I'm not disputing that the bottom line always comes down to growth metrics similar to marketing. My goal is to build my own DevTool so my motive is to figure out how all this stuff works. I'll give you an example. I spoke with Brandon West who was the first DevRel at SendGrid and he said "If you're considering a DevRel job thinking about what size of company you want to join & whether you want to be on marketing, engineering, product side - because DevRel can work on all of those departments. If you want to have your hands on product, then a startup will work better than something with big efficient machinery and you're there to be the spokesperson" https://podcast.bitreach.io/episodes/the-early-stages-of-dev... from 3m5s. Throughout the whole episode the feeling I get is that everything was messy and Brandon was doing everything that needed to be done. He's like a hybrid of engineer and marketer. You made a good point though and Brandon supports your point too - it seems to be a lot more delineated and specialised beyond the startup stage. > That the work looks more like running or attending hackathons or giving technical talks at developer-focused events doesn't change the goals or measured outcomes. Great point! You're right the measured goals are similar in marketing and DevRel. I guess that's the question. Is the activity of the role or the objective the defining characteristic of the role? P.s. there are big debates in DevRel about objectives - check out swyx's great piece on it https://www.swyx.io/measuring-devrel Thanks for sharing your thoughts, very interesting! |