[codegeek]

It is mostly based out of FOMO and what the Competition is doing. Imagine your landing page saying "A database that can replicate automatically" vs "Web Scale performance at incredible speed". The latter sounds more interesting and vague enough because no one wants to admit that they are selling "just a database". But but , we are more than that.

Funny enough, YC talks about this in their videos where they reject applications with marketing buzzwords.

Once you are well known though, you could get away with more marketing buzzwords. For example, if you visit Docker's landing page right now, it says "Develop faster. Run anywhere.". Ok WTF. What does that mean ? But since we already know that Docker is containerization tech, we don't care about its landing page anyway. But do they seriously think anyone landing on docker doesn't already know docker because "develop faster" doesn't mean anything.