The markets are highly competitive, and consumers will compare two stores: A, B and choose the cheaper.
As explained above, I don't take it as a given that increased employee wages require increased prices.
It's 15% "profit" on paper, but a franchiser is typically in debt for the first 12 years of the store before they make any "net profit".
So we're talking an industry where most of the so-called "capitalists" are in debt.
This is a hyper-competitive market place, and one play only adding on %s to their products will be a hit to their competitiveness.
They dont decided prices, the market does.
As explained above, I don't take it as a given that increased employee wages require increased prices.