[tarsinge]

But perception and relationships is what will ultimately drive sales, because customers are people too. What's difficult is finding the balance between product, marketing/sales, and tech. An easy example but I find Steve Jobs really personified this, the marketing vision was an integral part of the product. The failure is favouring one over the other, and yes naturally in big companies the relationship people will take over, but startups too tech centric without customer culture regularly fail too.