[legitster]

I work in marketing and you would not believe how many meetings I have been in about this very topic.

There are specifically two forces at play:

1. Marketing copy has to be very risk averse. If your company loses a major deal because a buyer somewhere thought your product didn't check a single specific niche feature, you better believe the sales team will be crawling all your site to remove any non-vague verbage.

2. You and I and any technical user of a platform may not get any meaning out of vague-buzzwords, but we share the curse of knowing too much to bother wasting money on shiny new tools. The kinds of people who actually spend money don't.

[muzani]

Sounds like the same problem with resumes.

[pastram_i]

I think these go together; and make a lot of sense. I think this is the best answer to the 'why', and at least I understand it.

I still don't like it.... but....